Burst Media Study Reveals That 80% of Web Users Are Concerned about Privacy Online
Burst Media, a leading provider of advertising representation, services and technology to independent Web Publishers, released the results from a survey it conducted about online privacy. The survey was administered to over 4,000 web users with the purpose of better understanding how privacy impacts a web user’s Internet experience, as well as its impact on advertisers. In addition to finding that privacy is a significant concern amongst web users, the survey also revealed that concern increases with the age of the respondent.
“The vast majority (80.1%) of web surfers indicated concern about the privacy of their personal information such as age, gender, income and web surfing habits. Concern about privacy is prevalent among all age segments, and increased with the respondent’s age from 67.3% among respondents 18-24 years to 85.7% of respondents 55 years and older.
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The survey also found that most web users believe web sites are tracking their behavior online. Three out of five (62.5%) respondents indicated it is likely that a web site they visit collects information on how they navigate and interact with it.”
To view the full copy of Burst’s Online Insights report on privacy visit http://www.burstmedia.com/research/current.asp.
SOURCE: Burst Media
